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    Writing Newsletters and Magazines

    Intermediate

    Capture the readers interest and hold attention

    Course Code: TM74

    Duration: 1 day

    Overview

    This practical course will show you how to find the right content and write about it in an engaging, informative and stimulating way. It covers layout and design techniques to capture your readers’ interest and hold their attention.

    Who Should Attend

    This workshop is ideal for anyone who has responsibilities for internal communications. Typically delegates will be in the marketing function but the course is introductory so no prior knowledge is necessary.

    Benefits

    By attending this workshop you will become more confident and structured in your approach to carrying out research, identifying quality stories, selecting and editing content.

    Learning Outcomes

    • What makes corporate publications successful
    • Comparing different types of publications
    • Becoming a news hound, finding good stories
    • Working with contributors
    • Carrying out effective research
    • Arranging and carrying out interviews
    • Writing copy that interests readers
    • Adapting writing styles to suit readership
    • Corporate and human interest balance
    • Editing copy without offending others
    • Designing eye-catching and effective layouts

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

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