This workshop covers the principles of product management as applied in a range of industries. Attendees will be introduced to a systematic framework for product management – the role; key tasks and processes to use alongside guidelines for product managers to manage themselves and their development.
Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management.
Delegates completing the course will understand the key elements and stages in building a product plan and be able to contribute to the product development process. They will learn to evaluate a product range and suggest alternatives for performance improvement. The will learn how to develop appropriate product strategies based on an analysis of the life cycles of your products and become a more motivated product manager.
