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    Developing Successful Products

    Intermediate

    Refined product development processes to support innovative new ideas

    Course Code: TM56

    Duration: 2 days

    Overview

    By applying a framework to the development of a product, its potential for success is maximised.  This course looks at the development of products from conception to launch, covering topics such as idea generation, market research, marketing and sales.

    Who Should Attend

    This course is for those involved in the product development process from idea generation to implementation; specifically marketing professionals, product managers, research & development managers and those responsible for generating new product ideas.

    Benefits

    Participants attending this two day workshop will be able to write an effective strategy for the development of products and successfully implement a product development plan. They will be exposed to creative thinking techniques and will learn the most effective ways to Improve the performance of  products.

    Learning Outcomes

    • Adopt a product development framework
    • Use strategic steps in the NPD process
    • Understand the product life cycle
    • Stages of the lifecycle
    • Develop Insights
    • Harness idea generation
    • Maximising idea sources
    • Creative thinking, research and market testing
    • Conception and development
    • Turning ideas into tangible designs
    • Managing risk to meet timescales and budget
    • Sales forecasting
    • Launching strategies

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

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