Copywriting Masterclass

Who Should Attend

This two day course is ideal for copywriters or marketers who deal with copy regularly and want to sharpen their skills. Previous delegates have included sales support, product managers and brand managers.

Benefits

On completion, you’ll learn advanced copywriting techniques that will assist in positioning your brand in an engaging way to the intended audience. You will be capable of writing more effectively, creatively and persuasively.

Learning Outcomes

• The science behind copy and how people read
• The emotional drivers and using for influence
• Articulating the value proposition
• The importance of structure
• SEO considerations
• The right tone and language
• Analyse, critique, and develop copy
• Improve and optimise copy