GDPR & Marketing Data

Who Should Attend

This workshop is for those in data management roles new to marketing and more experienced marketers but with limited knowledge of compliance, data protection and the new ‘privacy laws’. Database marketers with more IT skills than legal skills.

Benefits

You will develop your core skills and knowledge of the essential legal and compliance requirements for data driven. You’ll also learn to use GDPR legislation to build better marketing lists, increase email opt-in rates, and increase the accuracy of your direct marketing databases.

Learning Outcomes

• Deliver lawful, data driven marketing programs
• Data capture – design compliant forms
• Data purchase – what you can and CAN’T buy
• Data sharing –revenue opportunities
• Data security – protect personal data
• E-mail campaigns – build better opt-ins lists
• Privacy Notices - win more business
• Codes of practice - advertising standards