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» Profitable Product Management
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    Profitable Product Management

    Intermediate

    A career development programme for product managers

    Course Code: TM63

    Duration: 5 days

    Overview

    The buck stops at the product managers and he/she is fully accountable for the day to day management of the products. Those who work in product management must be razor sharp to effectively manage, market and drive products and portfolios to continued and sustainable growth.

    Who Should Attend

    Anyone involved in product conception, development or management, and / or responsible for managing and marketing those products. Delegates typically include:

    Product managers, Marketing managers, Product development managers, Technical product managers and developers, Business unit heads.

    Benefits

    Over the course of five days you will be shown methodologies covering; analysis, positioning strategies, go-to-market, strategic pricingĀ  and financial metrics. You will develop the confidence in product management implementation andĀ  effectively respond faster and more effectively to business opportunities and threats.

    Learning Outcomes

    • Formulate a structured analysis
    • Accurately develop a positioning strategy
    • Devise a comprehensive go-to-market plan
    • Build a robust product portfolio
    • Price for product managers
    • Influencing and stakeholder mapping
    • Understand and the financials and profitability
    • Value: what is it?

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

    Enquire about this course

      Call Us

      +44 (0) 800 211 8531

      Email Us

      info@themarketors.com

      Enquire about this course

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