Writing Newsletters and Magazines

Who Should Attend

This workshop is ideal for anyone who has responsibilities for internal communications. Typically delegates will be in the marketing function but the course is introductory so no prior knowledge is necessary.

Benefits

By attending this workshop you will become more confident and structured in your approach to carrying out research, identifying quality stories, selecting and editing content.

Learning Outcomes

• What makes corporate publications successful
• Comparing different types of publications
• Becoming a news hound, finding good stories
• Working with contributors
• Carrying out effective research
• Arranging and carrying out interviews
• Writing copy that interests readers
• Adapting writing styles to suit readership
• Corporate and human interest balance
• Editing copy without offending others
• Designing eye-catching and effective layouts