Learn how to build an integrated search marketing strategy and improve your natural search results and paid search ROI through this two-day intensive search marketing masterclass. This advanced course will teach you the importance of an integrated approach, understand the set up and management of Pay per Click (PPC) marketing and how to assess how to measure and demonstrate your performance.
This advanced SEM training course is aimed at any marketer and any level although the course structure assumes you are planning or do use search engines as promotional channels to your audience. It would also be beneficial if you had access to your organisations Google AdWords, and Google Search Console so you can apply real-time teachings.
This workshop is designed to take you through all aspects of search and lead to a better understanding of the discipline, equipping you with the right tools, knowledge and confidence in dealing with this ever-evolving area. This workshop encompasses both the one day advanced PPC and SEO workshops.
• The digital landscape
• SEM, SEO and PPC explained
• How PPC works
• Keyword research, Key phrase development
• Campaigns & Ads best practice review
• Paid search and advanced PPC
• Social Media and integration
• Retargeting basics
• Setting objectives
• Google AdWords campaign fundamentals
• Creating meaningful reports
• Measurement and optimisation
