Advanced Search Engine Optimization (SEO)

Who Should Attend

Participants on the 1 Day SEO Course in London are typically either inhouse SEO professionals working client side, Marketing managers, business owners and SEO professionals from agencies. We recommend you have a strategy or campaign goal that you want to achieve ready to share as our SEO trainers will use this to tailor the course to your specific needs, ensuring you leave the day with clearly actionable insights.

Benefits

Better SEO planning, implementation and budget management can all be learned in this intensive workshop. These skills will eventually lead to a much-improved return on any SEO investment by you or your organization. Monitoring the developments in online algorithms will also be covered to ensure you are up to date with the latest SEO trends.

Learning Outcomes

On Page Optimisation

- YMYL / E.A.T rating guidelines
- How to Create onsite Authority in 2020
- Ecommerce/Retail SEO – on page optimisation principles
- B2B SEO – on page optimisation principles
- Optimising existing content
- Free and paid tools to help you optimise SEO content
- Optimising code and working with Wordpress/Yoast
- Schema Tagging
- Google My business

Off Page Optimisation

- Googles algorithms
- Auditing a backlink profile
- Quantifying a backlink profile (yours or a competitors)
- Free and paid tools to help you audit and optimise your backlink profile

Content Marketing

- Google algorithms
- How to plan a content marketing strategy
- Effective content types for B2B/B2C markets
- The perfect team/resource structure needed
- Devising a budget for content and how to measure RoI
- Campaign planning and how to ensure success

Digital PR

- Dynamics of a digital PR campaign
- Pre-requisites to a successful Digital PR initiative
- Finding prospects and how to build a hitlist
- Outreaching – how to be time efficient and ensure responses!
- Measuring performance – what to report on and how

SEO Performance Reporting

- How to report to stakeholders/line managers
- Monthly and Quarterly reporting formats
- Understanding successes/failures for next time