How do organisations improve their brand experience to new and existing customers? Customers’ experiences of a brand in any capacity can have a huge impact on the reputation and standing of any organization. This workshop covers the full customer experience of a brand, from initial contact to full collaboration/partnership as a customer.
This workshop is appropriate for all marketers and managers looking to enhance their brand management knowledge. Brand managers themselves involved in either product or service sectors will benefit from the content, whether selling to consumer or business markets.
Highlighting the ways in which your organisation’s brand might be weaker than desired is the basis for a well-structured improvement process of the brand.
The brand identity must be well understood across employees and customers alike for a fully-integrated brand experience to be conveyed. Monitoring and adapting the brand experience according to the customer is also taught as a key component of the workshop.
