In today’s competitive markets, success depends on the quality and effectiveness of market-led strategic planning. Transforming product-facing, financially-driven strategies into effective market-led approaches isn’t an easy process but it’s increasingly recognised as key to organisational success. We tackle the critical issues head on, enabling you to create competitive advantage and improve your marketing investment.
The masterclass is for marketing professionals, brand managers, PR, and digital marketing professionals at manager or executive level who want to transform their existing marketing plans and gain a competitive advantage in the marketplace.
Attendees will learn how to review current approaches in developing marketing strategy, as well as how to compare with best practice. They will have explored methodologies that improve their market and customer understanding and developed fully evaluated marketing strategy proposals.
