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    Strategic Marketing Planning

    Advanced

    Maximize the marketing budget with a strategic plan

    Course Code: TM11

    Duration: 2 days

    Overview

    The course is about strategic planning to get the most from your marketing budget. As well as gap analysis, targeting and segmentation, it also looks at new ideas and best practice. You will learn how to grow and defend your market position whilst maximising profitability.

    Who Should Attend

    This course is for all those involved in the development of marketing plans. It will suit those managing smaller businesses needing to review their marketing strategy or marketing managers from larger organisations.

    Benefits

    Delegates attending this Strategic Marketing Planning workshop will learn  the steps to undertake a marketing audit to support a marketing plan for their organisation. As part of the plan they will be taught segmentation techniques to identify their key target audience and be shown how to set clear, measurable objectives and the importance of analysis to measure and refine the plan to ensure it is future proof.

    Learning Outcomes

    • Marketing orientation
    • What determines a marketing-led company?
    • The elements of the marketing mix
    • The classic four P’s of marketing explained
    • Adapt a plan to brand/market needs
    • The planning process for different brands
    • The tools of strategic marketing planning
    • Segmentation, targeting and positioning
    • Identify the company’s key target segments
    • Competitive advantage analysis
    • Marketing research
    • Setting goals and objectives
    • Measurement and evaluation

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

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