Learn how to structure and manage your PPC campaigns by developing a bid strategy to increase visitors, reduce costs and generate greater ROI on your marketing budget. This workshop will cover Account Structure, AdWords strategy, the benefits of re-targeting and developing meaningful metrics to Identify, measure and act upon the KPI's that will help you boost your PPC performance.
The Pay Per Click (PPC) course is designed for all marketers involved in PPC campaigns who want to get the very best results for their search engine marketing budget.
By attending this workshop, you will understand the role of Pay per Click (PPC) in the search marketing landscape and have the confidence to develop and implement PPC campaigns that increase high quality clicks with better chance of conversion and greater ROI. You will learn what makes ads more appealing and clickable and the importance of testing.
• An introduction to PPC
• Introduction to search marketing
• Keyword research, development & analysis
• AdWords
• Paid search
• Account structure
• Campaign targeting
• Keywords and ads
• Bidding and budgeting
• Re-targeting
• Objectives & Metrics
