Demand Generation is a vital component of any marketing plan, and the scope of activities that fall under this bracket has increased. Generating a clear demand for products and services through to the sale itself is a process that can be controlled and optimised. Lead generation is just one component of this complex funnel process, and ultimately customers can be retained with effective demand generation.
This workshop is ideal for commercially focused or targeted marketers and sales managers or those responsible for product and/or service sales and have the remit of reporting numbers and generating leads.
This workshop will teach participants how to chart and control the customer journey to effectively move them through each step. It will also instruct on techniques to make the integration of marketing and sales teams more fluid to ensure the customer is catered for at each step of your process.
