In the face of increasingly competitive business conditions and limited resources, managers need to know how to identify new target markets that provide the fastest and greatest chance for success.
This programme presents the powerful process and tools to help you identify profitable and reachable groups of new customer segments. By targeting newer segments you can develop a strong competitive positioning and focus resources on customers that make a difference to your business.
The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing segmentation.
It is particularly beneficial to those who are required to make their organisation much more competitively focused, and is both strategic and tactical in content.
This programme is designed with the aim of providing participants with excellent conceptual approaches and operational methods, to enable them to accurately and effectively manage these strategic marketing activities.
This programme will also analyse new segmentation criteria, new segment evaluation, and new target selection methods, together with innovative differentiation and positioning systems capable of generating a lasting competitive advantage.
