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    Finding New Customer Markets


    Identify and sell into new customer markets

    Course Code: VS11

    Duration: 2 days


    In the face of increasingly competitive business conditions and limited resources, managers need to know how to identify new target markets that provide the fastest and greatest chance for success.

    This programme presents the powerful process and tools to help you identify profitable and reachable groups of new customer segments. By targeting newer segments you can develop a strong competitive positioning and focus resources on customers that make a difference to your business.

    Who Should Attend

    ​The programme is specifically for B2B or B2C marketing, research, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing segmentation.

    It is particularly beneficial to those who are required to make their organisation much more competitively focused, and is both strategic and tactical in content.


    ​This programme is designed with the aim of providing participants with excellent conceptual approaches and operational methods, to enable them to accurately and effectively manage these strategic marketing activities.

    This programme will also analyse new segmentation criteria, new segment evaluation, and new target selection methods, together with innovative differentiation and positioning systems capable of generating a lasting competitive advantage.

    Learning Outcomes

    • Better design complete product and service offerings to meet customer needs
    • Align sales force and marketing communication actions
    • Describe the role of market segmentation
    • Understand the organisation’s marketing strategies & culture
    • Analyse  corporate, business and marketing objectives
    • Consider the impact of the external marketing environment
    • Recognise the significance of new segmentation and positioning
    •  Develop new strategies to achieve marketing objectives
    • Conduct a marketing audit
    • Use traditional and digital methods to analyse the environment
    • Segment newer markets on the basis of emerging customer needs and value
    • Design better market research studies for segmentation
    •  Learn how to use the results to make better decisions
    • Select target markets to achieve the best financial results
    • Write a clear and focused segment-based positioning statement
    • Define your competitive advantage

    How to take this course

    In-company Training

    E Learning

    Public Courses

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      Enquire about this course

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