Overview
Pricing is often never given the attention it deserves in the marketing process and as a discipline it’s highly critical to get it right. This workshop will deliver a sound understanding of contemporary pricing techniques and methodologies.
Pricing is often never given the attention it deserves in the marketing process and as a discipline it’s highly critical to get it right. This workshop will deliver a sound understanding of contemporary pricing techniques and methodologies.
This course will provide a sound footing for anyone wishing to understand pricing approaches whether working in sales, marketing, product management, accountants, operations, technical roles or general management. No specialist knowledge or experience in pricing is required.
Understand how basic economic and accounting principles apply to pricing decisions. Learn and practice concepts, techniques and get a grasp of the latest thinking around pricing strategies. Assess the customer value of a product or service proposition and know what’s meant by different approaches such as cost plus and competition-based pricing.
