Multichannel marketing is the practice of interacting with customers using a combination of indirect and direct communication channels like email, mobile, direct mail, retail stores, social media platforms and websites. Research has shown more customers are using multiple channels to interact with brands pre and post purchasing a product or service. This hands on workshop will help you design and deliver an integrated, multichannel (IMC) marketing approach.
This workshop is for marketers responsible for providing a more consistent customer journey and branded experience. This workshop would also suit marketers who have little experience of integrated marketing communications and who want to blend both digital and traditional marketing activities.
Build knowledge about how to deliver more effective integrated multichannel marketing communications. You will be capable of developing marketing communications that improves customer engagement and understand how to use and combine these multi-channels for greatest effect.
