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    Conduct a Market Research Project


    Successful execution of market research projects

    Course Code: TM01

    Duration: 1 day


    Strong businesses must have deep knowledge of their clients and competitors. All of this is underpinned by robust market research which is the formal process of accessing, gathering and interpreting this information and data. Market research is an ongoing process which all functions of a business take part in regardless of whether or not they formally set out to do it. Once the process is formalized however, a business can access a more extensive and useful pool of knowledge about its particular marketplace.

    Man looking at a board full of paper and plans.

    Who Should Attend

    Market researchers as well as those working in marketing, communications or sales roles will benefit from the workshop. Those working in marketing roles will find this useful for expanding their knowledge of market research and how it fits into their marketing duties.


    Online sources are the primary means of accessing useful information around your clients, suppliers and employees. The workshop will guide participants through the development and management of a research project. From research through to delivery, information must be framed to meet customer demand.
    Objective setting will take place to ensure your initial requirements are met by the research conducted.

    Learning Outcomes

    • Research Objectives
    • Conducting research
    • Techniques, approaches and methodologies
    • Design of research data and information
    • Qualitative and quantitative research
    • Market sampling
    • Interviews
    • Writing a brief and setting objectives
    • Desk research online
    • Using a market research agency
    • Questionnaires
    • Data analysis and interpretation
    • Recommendations

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

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