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    Fundamentals of behavioural economics


    Unveiling human behaviour using psychology and economics

    Course Code: TM02

    Duration: 1 day


    Behavioural Economics is a budding field which has had a strong impact on the corporate world. It uses research findings from areas such as psychology and economics to understand consumer and human behaviour. Whether B2B or B2C, organisations are selling to people, since even within large companies, people are the decision makers. If you can improve your understanding of how they make decisions, you can improve your offering.

    A board with a graphic showing "consumers and users" as a title.

    Who Should Attend

    This workshop is suited to those in sales, marketing, R&D and communications functions, as well as others across an organization. If you are involved in the process of analyzing and capitalizing on decision makers, then this course will benefit you.


    The scientific method used in this field allows tangible results to be used when observing behaviour. You will uncover the science behind decision making and presenting the right information in the right amount.

    Learning Outcomes

    • Rational vs cognitive behaviour
    • The scientific method: automatic responses
    • Emotional responses
    • Individual and collective decision making
    • Context behind decision making
    • What are the limits of what we can process?
    • Judgement and decision-making
    • Behaviour and customer communications
    • Behaviour and product development

    Downloadable Resources

    Course Outline

    How to take this course

    In-company Training

    E Learning

    Public Courses

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