Our Ad Management Process
Dedicated Account Management
Every client campaign is handled by a dedicated and experienced account manager who is google ads certified. Acting as an extension of clients marketing team, the account manager has overall ownership of allocated campaigns and driving the results.
Transparency and communication are vital elements to the success of the process. Each campaign benefits from weekly reporting which is generated by our own proprietary reporting system 'bright Metrics' whereby critical success factors are reviewed, revised an optimised.
KPI Based Campaigns
Every campaign is built around predefined key performance indicators (KPI's), these are crucial for driving, measuring and ultimately defining the success of the activities and delivering return on investment (ROI).
We adopt a modular approach to every campaign to ensure transparency and a phased approach to implementation. Every element of the campaign is covered form housekeeping to tech SEO.
We ensure market insights fuel our process. Our account managers scan the landscape and use the intelligence to help accelerate every campaign ensuring best practice principles are being applied for maximum results.