Our 10-step SEO approach
When we adopt a clients search activity a full onboarding process commences to firstly include the allocation of a dedicated account manager who is the day-to-day point of contact and support.
Keyword Research & Selection
Our clients benefit from our access to cutting edge keyword analysis tools. Using our agencies 4-step appraoch we help identify all variations of search queries conducted by your target audience to help uncover opportunities and deliver qualified traffic.
Better the devil you know! understanding your competitors and establishing who you are jockeying for postion with in the SERPs is critical insight for the development of your SEO strategy. We will work on this as part of the audit process to obtain this visibility.
We work with you to further define the SEO business goals and KPI's, be that Lead generation, raw traffic, ecommerce sales or branding. Its important to choose the right goals and obtain client buy-in as this saves time, money and stress.
Technical -On Page
For every new client we do an idepth analysis on the technical factors that influence ranking. Our approach and process includes our very own 80-point onsite checklist that ensures the site is fully crawlable, indexable and user friendly.
We will help drive referal traffic and increase your sites authority by link building. Backlinks remain one of the core components of SEO success and remains a determining factor of how your site ranks for certian keywords.
Web Content & Strategy
Content has always been king and remains a fundemental part of your sites SEO success. We work with our clients on strategic content planning, priotitizing topics and themes, content layering and internal linking.
Technical optimisation enhances the user experience and encourages the traffic visiting your website to stick around longer. We will work on factors like the speed of the site, device optimisation and navigational structure to help with conversions.
SEO is an ongoing process that takes time, several hours per week of dedicated time over months just to achieve ranks. However we are not content on ahcieving rank, our goal is to work with you and retain ranks!
Our SEO reports give you an overview of how your website is performing in search engines. The focus is typically on domain metrics, organic traffic, and rankings. But can also include other contributing metrics.