Our PPC Manement Approach
01Business Audit
We will work with you to understand your business holistically, aswell as your products and services individually. By understanding your USPS in your market and your profit margins across various products, we devise a PPC marketing strategy that will focus on the most profitable areas of your business.
02Cost/Benefit Analysis
Using this intelligence we will then couple this with our own expertise and industry data to understand what average Cost per Clicks would look like and how many leads or sales we can expect to deliver for your budget.
03Competitor Analysis
Once we understand your business, we will then conduct independent research to understand who your competitors online are, and what PPC marketing strategies they are employing to generate success.
04PPC Account Design
We wil take our Google account design and then build this into your Ad account, carefully creating campaigns and adgroups that conform to Pay Per Click best practice and are ready to launch.
05PPC Account Build
We wil take our Google account design and then build this into your Ad account, carefully creating campaigns and adgroups that conform to Pay Per Click best practice and are ready to launch.
06Campaign Analytics
Once your campaigns have launched with us, we will then start reporting on the performance of the campaigns, with a weekly updated from your designated account manager and a monthly overview through our proprietary system Bright Metrics.
07Account Management
We will monitor and develop your Google Ads PPC account to continue to increase performance on an ongoing basis. When you have new products or services, or incentives, we will update them for you, and we will continue to improve adcopies and landing pages too.